From political satire to political discussion: Satire talk as mediator and affinity for political humor as moderator

Abstract

This study tests the indirect effect of exposure to political satire on political discussion, mediated by talking about political satire (programs). We also test this indirect effect when individuals incidentally exposed to political satire via shared posts on social media. Given the interest of this study, we also test the moderating role of social cohesion dimension of affinity for political humor in the relationship. The results support our predictions. Implications of the findings are discussed.

Date
Event
102nd Annual Conference of the Association for Education in Mass Communication and Journalism
Location
Toronto, ON